Don’t Forget About the Power of Advertising on Television January 28, 2012 at 5:46 am
Any discussion about how to advertise your business offline should include taking a good hard look at television advertising. Although many cannot afford to pay the freight associated with running an ad for their business during the Super Bowl, all can attest to the fact that no media, under the right circumstances, can have as broad a reach as television advertising. One ad can touch hundreds of millions of people all at one time. One can not think of any other form of advertising that has this huge a potential.
Now not every company is going to be able to afford to advertise in prime time on one of the major networks, but developments over the years, particularly with the advent of cable TV, have made television advertising more affordable than many might think. This is why one is urged to consider looking into this vehicle as a means for how to advertise your business offline. One just needs to stop and observe what is happening with television advertising today to be able to see that there are more opportunities available today than ever before.
With the development of a plethora of cable channels, there are many more opportunities for finding reasonably price commercial airtime. If one takes a close look at what is happening on the television channels today, they will see that the “infomercial” is becoming more and more dominant. Local and national channels are now programming infomercials into off-time-slots in lieu of providing actual programs that would have been typical only a few years ago. Where the network might have run a syndicated version of “The Andy Griffith Show” in one of the slower viewing time slots, they are now running an infomercial for vacuum cleaners, juice-makers or any other variety of products. What this should mean to you and your company is that there is an opportunity to take your advertising to television at an affordable cost in today’s markets. (more…)
On 15th September 1959, the first television broadcast in India was started from, Delhi India. It was a beginning of a new era in the Indian mass media. The country was introduced to one of the most powerful mediums of communication. Today, television reaches more than 40% of India, second only to the newspapers.